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In July, Calvin Klein’s CK One put male and female models on a stage built to look like a huge CK One bottle above the Times Square Hard Rock Cafe.
The Calvin Klein team estimated they got $12 million worth of media coverage and direct marketing impact from the day-long event which cost $500,000, according to a Marketing Sherpa case study.
Media coverage included fashion and style magazines in 15 countries , as well as a full page in the New York Post. Plus, TV mentions included Good Morning America, Entertainment Tonight, Regis & Kathy and CNN.
The microsite they created for the event received just under 100,000 visitors, mainly press-related, in two weeks before and after the campaign.
The street team ran out of their 20,000 sampler packs mid-day. So CK One’s team had to rush to the plant for another 20,000. By the end of the day the team had given out all of those as well. Macy’s Herald Square location CK One sales tripled that day.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
