»
The value of network sweeps is diminishing as at least five major cities - New York, Los Angeles, Boston, Chicago, and San Francisco - are using local people meters, Mediaweek writes. With that in mind, broadcasters have said they are relying more heavily on regularly scheduled programming for the period, rather than special events - though some key events, including ABC’s American Music Awards and a Barbara Walters special, and CBS’s Country Music Awards and the disaster miniseries, Category 7: The End of the World, will be running.
NBC, notorious for specials during sweeps, will also remain committed to its regular schedule. Mitch Metcalf, NBCU’s executive vp of program planning and scheduling, is quoted as saying, “We’re in a different era. We’re trying not to make last-minute moves, understanding that sampling can occur throughout the fourth quarter.”
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
