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National CineMedia, a joint venture of AMC Entertainment, Regal Entertainment Group, and Cinemark USA, is launching a repackaged and rebranded pre-show in December, AdAge reports. The newly rebranded show is part of a trend in theaters to make the 20-minute promotions/ad package more appealing to audiences that some say are increasingly skipping the pre-show advertiser messages.
National CineMedia executives claim that research shows 78 percent of moviegoers like the pre-show, but that it needs to become less marketing-driven and more inline with the trailers and feature film.
The new pre-show will be called “First Look,” and will feature exclusive entertainment from partners NBC Universal, Sony, Turner Broadcasting, and Fox. Wal-Mart and Sears will both make their theater-ad debuts in coming months. Advertisers are being encouraged to make ads specifically for theaters rather than running TV spots.
The in-theater ad business expects to see a 20 percent growth by year’s end.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
