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National CineMedia, a joint venture of AMC Entertainment, Regal Entertainment Group, and Cinemark USA, is launching a repackaged and rebranded pre-show in December, AdAge reports. The newly rebranded show is part of a trend in theaters to make the 20-minute promotions/ad package more appealing to audiences that some say are increasingly skipping the pre-show advertiser messages.
National CineMedia executives claim that research shows 78 percent of moviegoers like the pre-show, but that it needs to become less marketing-driven and more inline with the trailers and feature film.
The new pre-show will be called “First Look,” and will feature exclusive entertainment from partners NBC Universal, Sony, Turner Broadcasting, and Fox. Wal-Mart and Sears will both make their theater-ad debuts in coming months. Advertisers are being encouraged to make ads specifically for theaters rather than running TV spots.
The in-theater ad business expects to see a 20 percent growth by year’s end.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
