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National CineMedia, a joint venture of AMC Entertainment, Regal Entertainment Group, and Cinemark USA, is launching a repackaged and rebranded pre-show in December, AdAge reports. The newly rebranded show is part of a trend in theaters to make the 20-minute promotions/ad package more appealing to audiences that some say are increasingly skipping the pre-show advertiser messages.
National CineMedia executives claim that research shows 78 percent of moviegoers like the pre-show, but that it needs to become less marketing-driven and more inline with the trailers and feature film.
The new pre-show will be called “First Look,” and will feature exclusive entertainment from partners NBC Universal, Sony, Turner Broadcasting, and Fox. Wal-Mart and Sears will both make their theater-ad debuts in coming months. Advertisers are being encouraged to make ads specifically for theaters rather than running TV spots.
The in-theater ad business expects to see a 20 percent growth by year’s end.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
