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Yahoo will launch two music video services on November 1, illustrating the web’s growing influence - and soon-to-be dominance - in music video media, according to a Reuters/Billboard report, writes paidContent (via MarketingVox). One service, focusing on mainstream acts, will daily feature the debut of a music video - mostly world premieres - to be available online exclusively at Yahoo for 24 hours. The other service is StopWatch, which will highlight emerging acts, and each week it will recommend one of three videos based on a user’s music-listening history and stated preferences.
With the migration of music to the web, more music videos are being made and watched than ever before. Moreover, more music video viewers are online: About 3 billion music videos were viewed on Yahoo’s portal last year, and AOL says it receives 3-5 million music video requests per day at AOL Music.
“MTV is clearly not the place to watch music videos anymore,” Yankee Group analyst Nitin Gupta is quoted as saying. “On-demand is really a compelling way to enjoy music videos.” MTV itself has gotten into the online act, having launched its Overdrive site and recently begun offering mtvU Uber - online streaming of its campus-based mtvU channel.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
