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13 Stations Reject Stern’s Replacements

Thirteen independent stations not owned and operated by Infinity Broadcasting have rejected the replacements lined up by Infinity for after Dec. 16, when Howard Stern, who was in 37 markets, leaves for Sirius, The New York Post reports.

The independent stations that aired Stern’s syndicated show in Las Vegas, Austin and Buffalo are going with other formats and 10 other non-Infinity stations, including Seattle, St. Louis, Albany and Hartford, have yet to announce their post-Stern plans.

One station manager said that “Stern’s departure is the worst natural disaster to hit a media company in the decade.”

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Arbitron Settles w/NY AG, Agrees to Pay $260K, Fund Minority Radio Campaign

Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…

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Conflicting Bus Campaigns Argue Question of God

Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.

She began raising…

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Time Warner: Economy Hurt Advertising Biz More than Expected

Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.

The company said it will post a net operating loss…

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Google: Checkout Icon Increases Ad Click-Thru 10%

On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)

What’s more, Google Checkout users purportedly…

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Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.

Kroger,…

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