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Online sales this year’s holiday season will increase 25 percent from last year’s, reaching $18 billion, despite consumers’ falling confidence and diminished discretionary income - and thanks in large part to the 2.5 million new online-shopping households expected this year, writes InternetRetailer (via MarketingVOX), citing a new report from Forrester Research. Many shoppers are also expected to buy gifts online to take advantage of free shipping to be offered by 79 percent of online retailers.
Though some have speculated that high gas prices will drive shoppers to the web, Forrester disagreed: “If consumers are worried about paying $50 for gas, they’re not going to jump online to spend their hearts out,” said the report.
However, online retailers will face a weak first quarter as consumers redeem gift cards offline and their heating costs rise. Also, likely disappointment with timely delivery of holiday orders (last year, 57 percent said orders arrived on time) will keep some shoppers away in the first quarter.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
