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Billijam, creator of the Business Sponsored Art Program, and Clear Channel have partnered to bring Dynamic Art Spots, or sponsored original art, to the streets of New York through its digital display network, Media Life reports. Businesses can sponsor displays of original art on LED video screens placed at street level subway entrances. The art spots are a part of a 60-second video ad loop that targets pedestrians.
The sponsor’s logo appears on about an eighth of the 6-foot-by-3-foot screen. Creative is developed by artists through Billijam; each piece of art has one sponsor and is reflective of the advertiser’s identity and brand.
There are 80 screens placed throughout Manhattan - currently the only market where sponsored art on digital street signs is available - delivering 8 million-plus impressions daily. The program launched in October.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
