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November sweeps begin Thursday and ABC and CBS are practically tied, with ABC just 3 percent ahead of its rival according to numbers released by Nielsen this morning. ABC has a season-to-date 4.1 average rating and 11 share among adults 18-49, while CBS is averaging 4.0 and 11 share, Media Life reports. NBC and Fox are tied for third at 3.39/9.
CBS needs to build a cushion between itself and ABC if it hopes to win the year, banking on its young-skewing schedule launched last May. But ABC has the Super Bowl and Academy Awards to give it a boost, which means the November sweeps are more important than ever to CBS, during which it hopes to gain an edge. CBS has had a strong showing in the last three weeks, and, if ABC wants to remain on top, it needs Lost, Desperate Housewives, and Grey’s Anatomy to stop their slight slides that have been happening since the beginning of the season, the article says.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
