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AOL’s quarterly ad revenue rose by $71 million, a 28 percent increase over the year-ago period, reports ClickZ (via MarketingVOX). Paid search grew by $31 million, and Advertising.com added $31 million. In the last 12 months, AOL has lost 2.6 million U.S. subscribers, leaving it with 20.1 million. Revenue at parent company Time Warner increased 6 percent to $10.54 billion for the quarter, up from $9.94 billion in the year-ago quarter. Net income rose to $897 million, or $0.19 per share, up from the year-ago $499 million, or $0.11 per share.
AOL has been transitioning from a dial-up and subscriptions-based business to an ad-supported content portal, led by the recently launched AOL.com. “It’s a priority for us to accelerate the transition of AOL to an audience-based business,” Dick Parsons, Time Warner’s chairman and CEO, told investors on a conference call.
Parsons confirmed AOL is in “strategic discussions” with several companies on “a range of potential strategic investments and transactions,” but did not name the companies (rumored to be Microsoft, Yahoo and Google) or reveal details: “It’s too early to go into details on the nature of the discussions. There may not even be any deal to discuss,” he said.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
