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The U.K. commercial broadcaster, ITV, has launched Britain’s first commercial trial of broadband TV, offering residents of two cities - Brighton and Hastings - seven video channels of local news, weather, local films, an entertainment guide, community video, and classified advertising, Media Life writes. The effort is a direct challenge to local newspapers, both for advertising and the attention of their readers.
ITV plans to create a “local community” for residents of those cities, and hopese to bring in a large portion of the $4.2 million per year in local advertising spent in the two cities being trialed. In its first day, the video service experienced 35,000 hits, and individual visits have averaged between 20 and 25 minutes.
If the trials are a success, the network will roll broadband TV across other markets in 15 different regions.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
