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The two-day public hearings on direct-to-consumer pharmaceutical advertising convened by the FDA began yesterday, and three things became clear, writes AdAge. First, supporters of DTC understand that change is needed, and are willing to bend a bit. Opponents want complete reform and seem bolstered by the fact that the public and political climate seems to favor them - at the moment.
And, the FDA knows something must give in the $4 billion industry, but isn’t sure whether it can do anything. For now, the FDA panel stressed that its goal of the hearings was simply to gather information in order to answer pertinent questions surrounding DTC, including what action the FDA should take if companies violate guidelines.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
