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A ratings free-fall during the course of its 13-week run has caused FX to decide not to renew its original Iraq war drama, Over There, for a second season, according to Mediaweek. The premiere episode drew 4.1 million total viewers and 2.4 million 18-49s, but by the Oct. 26 finale, it garnered only 1.35 million viewers, with 882,000 in the 18-49 demo.
In other FX ratings, drama Nip/Tuck is averaging 4.1 million total viewers per episode during its third season, The Shield pulled 3.2 million in season four, and Rescue Me took 2.8 million in season two.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
