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NBC Nightly News with Brian Williams will be the first network evening-news show to run in its entirety online, AdAge reports. While other networks, including NBC, have made news show segments available online, no network has put the full 30-minute program online as one continuous stream. CBS News does make all of its segments available at CBSNews.com, but the nightly newscast cannot be watched as a whole.
MSNBC.com, which has yet to find a sponsor for its online newscast, which begins Nov. 7, will add its own broadband commercial inventory rather than carrying the existing advertisers over from the broadcast.
NBC Nightly News is the No. 1 evening-news broadcast of the Big Three. On the Web, MSNBC attracted the most unique visitors out of all the news sites for September, with 26.3 million.
The decision to place the broadcast online comes just days after NBC Universal committed to airing a number of news and entertainment programs in a time-shifted fashion as part of a Time Warner Cable service called Start Over.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
