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More than 200 new websites including those owned and operated by Technorati, Terra, Primedia Outdoors Online, CarDomain, AllBusiness.com, Kiplinger and New Digital Group have joined Tacoda’s online advertising network this month, bringing the count of participating websites to over 1,000 delivering more than 85 million unduplicated US unique users monthly.
The company expects to continue adding between 10 million and 15 million a month for the next four to five months, MediaPost reports.
Tacoda collects information from Web sites about visitors’ surfing habits, then sends visitors display ads based on that data. Some sites, such as Technorati, just provide data about consumers, while others also serve ads. Tacoda CEO Dave Morgan estimates that about 20 percent of the 1,000 Web sites within the network just provide information about consumers.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
