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More than 200 new websites including those owned and operated by Technorati, Terra, Primedia Outdoors Online, CarDomain, AllBusiness.com, Kiplinger and New Digital Group have joined Tacoda’s online advertising network this month, bringing the count of participating websites to over 1,000 delivering more than 85 million unduplicated US unique users monthly.
The company expects to continue adding between 10 million and 15 million a month for the next four to five months, MediaPost reports.
Tacoda collects information from Web sites about visitors’ surfing habits, then sends visitors display ads based on that data. Some sites, such as Technorati, just provide data about consumers, while others also serve ads. Tacoda CEO Dave Morgan estimates that about 20 percent of the 1,000 Web sites within the network just provide information about consumers.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
