»
The Colbert Report, the new half-hour Daily Show spin-off on Comedy Central, has received a full-year order, E! Online reports. The satire of cable news talking heads like Bill O’Reilly has averaged 1.2 million viewers across its first four nights, and keeps 86 percent of The Daily Show Viewers. Plus, The Daily Show recently posted its second-most watched week ever in the week The Colbert Report debuted, at least partially thanks to the increased attention garnered from the new show.
The Daily Show’s Jon Stewart may appear on The Colbert Report at some point, but Colbert joked to the New York Times that he didn’t particularly want Stewart. “His shadow is dark enough. I don’t want to ask the source of darkness for help. I’m not interested in that same liberal claptrap. That meow, meow, meow, ironic detachment.”
He added, “We’re going to deal with truth on my show.”
While Stewart plays himself on The Daily Show, Colbert acts the part of a pompous news anchor.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
