»
Direct marketing will make up 10.3 percent of the U.S.’s total GDP in 2005, according to an independent study commissioned by the Direct Marketing Association. And, the study says that direct marketing is expected to generate $1.85 trillion in increased sales in 2005, or 7 percent of total sales in the U.S., CRM Today reports. The study takes into account direct marketing for the country as a whole, B-to-B and B-to-C markets, the major direct marketing media, and the economy’s 52 industry groups.
The study also found that: sales driven by direct marketing will grow by 6.4 percent through 2009, up from 5.3 percent growth from 1999 to 2004; direct marketing expenditures accounted for 47.9 percent of total advertising in 2004, up from 46.9 in 1999; and the most popular channels for direct are direct mail and telephone marketing, at 31 percent and 29 percent respectively.
Expenditures in internet marketing and email are predicted to grow at least three times faster (18% and 19% compound annual growth) than in other media (5% growth forecast for other DM Media on average).
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
