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MediaBuys.com Adds Cable, TV to Online Store

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Media buying discount club MediaBuys.com has added TV and cable shows to its list of available ad space, allowing the club’s 780+ buying members to access pre-discounted buys for sports, comedy, and other shows in its online media store. The latest media store additions include ad space from the World Championships of Freestyle Motocross, airing on CBS Nov. 27 and on OLN in multiple shows starting Nov. 15.

Other available space includes the U.S. Pro Golf Tour’s 54 Holes to Sunday, airing Dec. 7, 8, 12, 16, 23, and 27 on the Golf Channel.

MediaBuys.com replaced its Single Buys program with a new, web-based Media Store in August, offering pre-discounted ad space to media buyers in a shopping cart environment, and allowing them to procure space quickly.

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Sirius XM Shows Restraint, Most Holiday Music Begins Post Thanksgiving

Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.

The newly merged company…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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NAB Works Hard to Prep U.S. for Digital Transition

The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.

The spot began airing…

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CW Cancels Sunday Schedule, Pops in ‘Jericho’ and Movies

The CW has cancelled its arrangement with Media Rights Capital which allowed the group to program the network’s shows for Sunday evenings.

The low-rated shows included In Harm’s Way, Valentine and Easy Money, and the block dropped to a 0.2 rating…

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Journalists Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…

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One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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