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Some 19 percent of actively online teens create blogs and 38 percent read them; of those, 62 percent read solely friends’ blogs and 36 percent read those of friends and others, according to a new report from the Pew Internet & American Life Project, reports ClickZ (via MarketingVox). Girls age 15 to 17 are the most active bloggers, with one-fourth of those online in that age group creating blogs, compared with 15 percent for boys of the same age. “For young people it’s about reinforcing and keeping relationships, not reading opinions of strangers,” Pew senior research specialist Amanda Lenhart told ClickZ.
But many more teens do more than just blog, according to the Pew study, “Teen Content Creators and Consumers,” based on surveys of 1,100 U.S. teens (age 12-17).
Some 33 percent of online teens share artwork, photos, stories, and video on the internet; 32 percent have created websites for themselves or others; and 22 percent keep a personal web page, reports MediaPost. Overall, of the 21 million teenagers who frequently use the web, more than half - 12 million - create some form of online content.
Teens are also avid online-content consumers. More than half - 51 percent - of online teens say they download music, compared with only 18 percent of online adults; moreover, 31 percent of download video files to their computers, compared with 14 percent for adults. Some 75 percent of online teens agree that getting free music via downloads and file sharing is “easy to do,” and “it’s unrealistic to expect people not to do it.”
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
