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Nordstrom plans to begin a yearlong campaign next week that includes a broadband branded entertainment channel - Nordstrom Silverscreen - and features fashion information and music videos, reports AdWeek. Users can also view new fashions and click through to buy them at its website. Interactive features include the ability to dress a mannequin. Fallon, responsible for the earliest web branded entertainment effort - BMW Films - created the campaign. Silverscreen content will be updated monthly; to access it, users will have to download Maven Networks’ video player.
Nordstrom will send links to download the channel (www.nordstromsilverscreen.com), to its email list of customers and will also promote Silverscreen through wild postings in New York and Los Angeles, web ads, and print ads in Entertainment Weekly and some newspapers.
Silverscreen is the latest effort to capitalize on broadband penetration, now nearly 50 percent of U.S. internet households. Pepsi and General Motors have created Maven-powered broadband entertainment channels; last week, Royal Crown began its own video channel; a Mountain Dew broadband video channel launched this summer.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
