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Sirius has joined the lengthening list of media outlets accepting ads for liquor, debuting commercials for Tanqueray gin on talk, news, sports, and entertainment channels such as Cracked Up Comedy, Maxim Radio, OutQ Radio, and Sports Byline, the New York Times reports. Tanqueray chose Sirius for the ads because it wanted to run a music commercial - two-and-a-half minutes of a Tanqueray branded hip-hop song called Get Your Ice On - and traditional radio stations and networks tend not to accept anything longer than 60 seconds.
The Tanqueray song can also be heard on tanqueray.com and getyouriceon.com, and about 30,000 copies of the song on CD are being given away at performances by comedian Mike Epps on his Tanqueray sponsored national tour.
Only the Big 6 networks - ABC, CBS, Fox, NBC, UPN, and WB - still refuse to accept ads for distilled spirits. Sirius rival XM Satellite Radio already carries liquor ads.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
