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JCDecaux and Chinese outdoor company Beijing Gehua Cultural Development Group have signed a 30-year outdoor advertising joint venture to develop street furniture and other outdoor ad opportunities in Beijing, according to Brand Republic. The joint venture forms a new company, Gehua JC Decaux Outdoor Advertising, and will be equally owned by the two partners.
Gehua JC Decaux has already signed its first contract, a 12-year sales and marketing agreement with Beijing Gehua Sunshine Advertising Company which gives the new entity operating rights to 500 double-faced, large-format newspaper reading stands, already installed in prominent locations in the Chinese capital.
Beijing has a population of 13 million, will host the Olympic Games in 2008, and spent 122 million pounds on outdoor ads in 2004.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
