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Through the first six weeks of the new season, ABC has surpassed NBC in reaching the highly coveted affluent viewers, adults 25-54 in homes with household incomes of $100,000 or more, Media Life writes. NBC had dominated that demographic for decades, helping to make it the most lucrative network. ABC has also matched NBC in the percentage of its audience that falls into the affluent demographic, according to an analysis of Nielsen Media Research data released by Magna Global.
“A show like NBC’s The Office was likely renewed despite low ratings because it is one of the most upscale shows on television, and last season it was the most upscale,” said Steve Sternberg, executive vp and director of audience analysis at Magna.
That is perhaps why NBC has kept The Apprentice on Thursdays despite severe ratings erosions: while the show ranks number 12 with a 7.4 rating in the affluent demographic, one out of five people who watch the show has a household income of $100,000 or more.
ABC’s Desperate Housewives is the highest-rated show in the upscale demo, followed by Lost and Grey’s Anatomy.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just three days after sister publication The New York Times began running ads on its front page, the Boston Globe announced that it will begin publishing front page ads, as well.
The Globe’s decision to run front page ads was made…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
