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Random House and Focus Features have joined forces to form Random House Films, a venture through which the two entities will co-finance a series of book-to-film (and perhaps film-to-book) projects, according to Variety (via GalleyCat). Longtime Random House executive and novelist Peter Gethers will run Random House Films.
“It remains unclear how many titles would be subject to the joint arrangement, since in many cases film rights are retained by literary agents and sold off separately,” wrote Stephen Zeitchik in the Variety article.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill (see chart), according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts reports.…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
