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Oakley will once again sponsor The Arctic Challenge, a once-secret snowboarding event that will take place in Midstuen, Norway, in February 2006. Oakley began its sponsorship of the event in 1999, when Terje Haakonsen asked if Oakley could bring 12 riders to a small and secret snowboard experiment and the company agreed.
This year, The Arctic Challenge and Oakley will issue a few “Golden Wonka Tickets,” which gives winners the chance to join Haakonsen on a freeriding competition in the untamed Arctic in northern Norway.
Earlier this fall, Oakley and The Arctic Challenge announced The Oakley Style Masters in China, the first snowboard event to be held in China with professional riders from North America, Europe, and Asia.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
