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Personal financial advisers use trade magazines as their source of job-related information more than any other medium, B to B reports. According to a new study by Aptura Research - a division of VNU - that measured the relationship between personal financial advisers and the media they consume, 57 percent use trade magazines as a source of information related to their jobs.
Trade pubs ranked ahead of newspapers, television, websites, and trade shows.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
The CW has cancelled its arrangement with Media Rights Capital which allowed the group to program the network’s shows for Sunday evenings.
The low-rated shows included In Harm’s Way, Valentine and Easy Money, and the block dropped to a 0.2 rating…
Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008 - an 11% increase over the same period in 2007 and two percent higher than Q2 results, according to the latest report from the Interactive Advertising Bureau (IAB)…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
