»
U.K. retailers have increased adspend by 3 percent total in the second and third quarters of 2005 over 2004, remaining the biggest spending sector, according to Thomson Intermedia’s quarterly Advertising Barometer, Brand Republic reports.
The figures show a five per cent increase in advertising spend compared with the same period last year, and a one per cent increase compared to the second quarter of 2005, despite concerns that retailers would decrease advertising due to consumer cutbacks on spending.
While adspend in print, TV, outdoor, and online increased, adspend in direct mail, cinema, and radio declined. “It looks as though some spend has shifted out of direct mail to fund the growth in internet spend,” said Sarah Jane Thomson, chief executive of Thomson Intermedia.
Overall, the retail sector’s share of adspend in Q3 was at 17 percent, with finance at 16 percent and automotive at 14 percent.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
The CW has cancelled its arrangement with Media Rights Capital which allowed the group to program the network’s shows for Sunday evenings.
The low-rated shows included In Harm’s Way, Valentine and Easy Money, and the block dropped to a 0.2 rating…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
