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Time Inc.’s request of the Audit Bureau of Circulations that it and other publishers be allowed to use the new Verified reporting category on statements six months earlier than the by-law allows may have been a move to show advertisers that other publishers use sponsored sales, too, AdAge writes.
Time Inc. had asked to jump the gun on adoption of the new category for sponsored circulation - which is paid for by third parties and distributed in public places like beauty parlors. The company made the request at the same time that it disclosed receiving a federal subpoena for information on its sponsored sales. While the subpoena doesn’t mean that Time Inc. itself is being investigated, the company nevertheless sent a letter to advertisers explaining its procedures.
The ABC refused the request on the grounds that it would create confusion if some publishers adopted the new Verified category early, while others did not.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
