Game Shows Hit Season Highs
The four syndicated first-run game shows all hit season highs in the national ratings for the week ending Oct. 30, Broadcasting & Cable reports, but were still mostly down from last year at this time.
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The four syndicated first-run game shows all hit season highs in the national ratings for the week ending Oct. 30, Broadcasting & Cable reports, but were still mostly down from last year at this time.
Total magazine rate-card-reported advertising revenue for the month of October increased 3.5 percent compared to October of last year, according to Publishers Information Bureau, but Ad pages were down 2.1 percent from October 2004. Year-to-date, PIB revenue closed 7.2 percent higher than the same period last year, with ad pages seeing a 0.3 percent gain.
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According to Intelliseek’s 2005 Consumer-Generated Media (CGM) and Engagement Study (via MediaPost), Consumers are 50 percent more likely to be influenced by word-of-mouth recommendations from their peers than by radio or TV ads - a slightly higher level of influence and trust than found in the 2004 study.
But WOM can have a backlash: One-third of respondents said they’d be disappointed if a trusted contact did not carefully disclose a paid or incentive-based relationship, 26 percent said they would never trust the opinion of that friend again, and 30 percent said they would be less likely to buy a product/service.
A new study by mobile media measurement group Telephia finds that almost 70 percent of all ringtones sales are made by women, Billboard Radio Monitor reports. Sales include traditional ringtones, master ringtones, ringback tones and voice tones.
The New York Times Magazine is adding “T: Holiday” to its existing lineup of T: Style Magazines. The first issue will be published on Sunday, Dec. 4, and circulated nationally inside the Sunday New York Times. The magazine has a total of 106 advertising pages from marketers in categories such as fashion, beauty, jewelry, mass retail, home furnishings, technology, and packaged goods.
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The U.S. Postal Service’s free Catalog Request Card offering that lets consumers have current and new catalogs forwarded to them after they move has gotten a 25 percent response rate since its Sept. 17 launch, DM News writes. The service helps the USPS direct some of the 30 million catalog mailings it handles yearly to the moving public, helping retailers stay connected with current and new customers.
BMW has announced that it will be the first automaker to offer HD Radio receivers as a factory installed option, starting with its 2006 Model Year 7 Series, Mediaweek reports. While at least 500 radio stations are broadcasting in HD Radio, only five after-market car radios and one high-end home system are available.
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While CBS and ABC are virtually tied in the advertiser-coveted 18-49 demo, CBS is handily winning sweeps, the first network to win the first seven weeks of a TV season since 1988, the AP reports. Thirteen of the 25 most popular prime-time shows last week were on CBS, including, of course, CSI, and three of the four most-popular were on CBS’s Thursday night lineup.
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More evidence that Google’s rumored classifieds project is not mere rumor: Google has applied to patent it, writes InternetNews (via MarketingVox), citing Classified Intelligence analyst John Zappe, who apparently found the patent application, which includes an interface for posting classified ads and screen shots for a “Google Purchases” payment system and the Classifieds.Google.com URL.
Google’s entry into classifieds would challenge newspapers, eBay and craigslist, among other online classifieds sites.
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Gordon Deal will take over as the new host of The Wall Street Journal This Morning and The Wall Street Journal This Weekend, the WSJ Radio Network’s business and news programs heard on 94 radio stations, according to Mediaweek. Deal is replacing Michael Wallace, who has moved to Infinity Broadcasting’s news station, WCBS-AM in New York, where he will co-host PM drive.
Search marketing firm iProspect has introduced a tool that lets its customers track pay-per-call conversions from keyword and paid search campaigns, reports DM News (via MarketingVox). SearchTalk will help marketers track inbound phone calls generated by pay-per-click ad campaigns. The service, provided through Who’s Calling’s ClickPath phone solutions, lets marketers assess the keywords, search engines, landing pages and ad creatives that are most effective at driving inbound phone calls.
Yesterday, at Ad:Tech 2005 in New York, 24/7 Real Media released its Top 10 online advertising and interactive marketing predictions for 2006, MarketingVox reports. The top five predictions: Consumer-generated media will become increasingly attractive to advertisers; advertisers will continue shifting traditional adspend to the web due to an increase in internet use and better targeting/reporting capabilities; advertisers, cable providers and interactive marketing experts will collaborate to address “The TiVo Effect” (ad skipping); brand advertisers will drive the next wave of growth for the paid search market; best practices in localized mobile marketing will be perfected overseas.
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Fairchild Publications has launched Cookie, a magazine for moms who want to “remember how good it feels to be a little impractical, a little impulsive, a little vain,” writes the New York Times. The title, which will appear on newsstands beginning Nov. 15, joins a number of other new titles, including Bundle, from Harris Publications, Wondertime, which is due in February from Disney, and Violet (started by stylist Keki Mingus and offering an edgier view of parenting) which arrived last fall.
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Citing a poor economy and rising expenses, The Plain Dealer will cease publication of its Sunday Magazine, Cleveland.com reports.
The magazine, which began its run in 1919, will print its last edition will be Dec. 18. The newspaper will continue to carry Parade Magazine on Sundays.
Leo Burnett, which is vying to defend the $200 million U.S. Army account now in a mandatory review, is retreating from “Army of One,” the line it used to win the business in 2000, AdAge reports.
The slogan has been fodder for late night talk shows and was ridiculed on a recent episode of the sitcom “Arrested Development.” The Army missed its fiscal 2005 recruiting target of 80,000 recruits by nearly 7,000.
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Feedster this week announced (via MarketingVOX) the launch of an automated, self-service engine for the Feedster Media Network; the tool helps publishers sign up for and participate in Feedster’s RSS ad solution. Advertisers will be able to reach users via RSS ads in some 20 channels, including technology, arts & entertainment, health & fitness and travel & recreation. Advertising on the Feedster Media Network will be priced on a variable CPC basis, depending on which channels are selected by marketers.
A new study by Claria’s Feedback Research suggests that most online car shoppers - 63 percent - know the type of vehicle, though not the brand, they want before they start their online research, which consist mainly of comparing brands, reports InternetRetailer (via MarketingVOX). Price is the most important research topic for 58 percent of online car buyers. Others are size of the car (51 percent), the reputation of the car manufacturer (48 percent) and a vehicle’s design and style (46 percent).
