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Leo Burnett, which is vying to defend the $200 million U.S. Army account now in a mandatory review, is retreating from “Army of One,” the line it used to win the business in 2000, AdAge reports.
The slogan has been fodder for late night talk shows and was ridiculed on a recent episode of the sitcom “Arrested Development.” The Army missed its fiscal 2005 recruiting target of 80,000 recruits by nearly 7,000.
The review is expected to wind up between Thanksgiving and Christmas, and Burnett has a contract extension that runs through March 31. Beyond Burnett, the finalists are WPP Group’s Ogilvy & Mather, New York; Interpublic Group of Cos.’ McCann-Erickson, New York; and Omnicom Group’s BBDO, Atlanta.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
