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While CBS and ABC are virtually tied in the advertiser-coveted 18-49 demo, CBS is handily winning sweeps, the first network to win the first seven weeks of a TV season since 1988, the AP reports. Thirteen of the 25 most popular prime-time shows last week were on CBS, including, of course, CSI, and three of the four most-popular were on CBS’s Thursday night lineup.
For the week, CBS averaged 13.4 million viewers for an 8.7 rating and 24 percent share. ABC averaged 10.6 million for 6.9/11, NBC averaged 9.5 million for a 6.5/10, Fox 7.2 million for a 4.5/7, and WB with 3.3 million and a 2.2/3. UPN followed with 3.2 million and a 2.1/3.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
