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Fairchild Publications has launched Cookie, a magazine for moms who want to “remember how good it feels to be a little impractical, a little impulsive, a little vain,” writes the New York Times. The title, which will appear on newsstands beginning Nov. 15, joins a number of other new titles, including Bundle, from Harris Publications, Wondertime, which is due in February from Disney, and Violet (started by stylist Keki Mingus and offering an edgier view of parenting) which arrived last fall.
To stand out in the market, Cookie will be positioned as less a parenting how-to than as a lifestyle guide, with an emphasis on the woman within the mother.
The premiere issue holds 92 pages of advertising, including businesses not traditionally found in this category, like Citibank, Lexus, and Neiman Marcus.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
8020 Media, publisher of consumer-generated magazine JPG, may be saved by a buyer in the nick of time. The company was set to close its doors, and shutter its magazine, but since the announcement on New Year’s Day was made,…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Nielsen relocated its mainframe computing system used to process its national and local TV ratings - and what was meant to be a seamless transition caused a glitch that resulted in several days of delays for most of the company’s…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
