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More evidence that Google’s rumored classifieds project is not mere rumor: Google has applied to patent it, writes InternetNews (via MarketingVox), citing Classified Intelligence analyst John Zappe, who apparently found the patent application, which includes an interface for posting classified ads and screen shots for a “Google Purchases” payment system and the Classifieds.Google.com URL.
Google’s entry into classifieds would challenge newspapers, eBay and craigslist, among other online classifieds sites.
Provisionally called Google Automat, the classifieds program would allow newbie sellers – likely using the recently revealed Google Base database - to develop and post classified ads that are accessible via search and could also be placed on websites as AdSense ads.
Zappe called Automat “a brilliant tool to attract casual sellers and small, traditional businesses who, up to now, have mostly avoided keyword advertising.” In September, Classified Intelligence said Google was soliciting direct feeds of job postings, among other listings.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
