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A new study by Claria’s Feedback Research suggests that most online car shoppers - 63 percent - know the type of vehicle, though not the brand, they want before they start their online research, which consist mainly of comparing brands, reports InternetRetailer (via MarketingVOX). Price is the most important research topic for 58 percent of online car buyers. Others are size of the car (51 percent), the reputation of the car manufacturer (48 percent) and a vehicle’s design and style (46 percent).
The study also found that 61 percent of car buyers bought a car, truck or SUV within two months of starting their web search, which on average consists of visiting five sites during the purchasing cycle.
Of the third-party vehicle comparison sites, the ones visited most were Autobytel.com, followed by Autoweb.com, Carsdirect.com, Automotive.com and Kelley Blue Book (KBB.com).
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
