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The U.S. Postal Service’s free Catalog Request Card offering that lets consumers have current and new catalogs forwarded to them after they move has gotten a 25 percent response rate since its Sept. 17 launch, DM News writes. The service helps the USPS direct some of the 30 million catalog mailings it handles yearly to the moving public, helping retailers stay connected with current and new customers.
At this time, 25 retailers are participating in the program, including Coldwater Creek, HP Shopping, Land’s End, Plow & Hearth, Pottery Barn, The Sharper Image, Smith + Noble, and Spiegel. In the first month of the program, nearly 113,000 people requested more than 650,000 catalogs, an average of six retail catalogs after they move. And, they not only want to continue receiving current catalogs, but are requesting an average of four new catalogs.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
