»

ChoicePoint Notifies 17,000 Consumers of Fraud

choicepoint.jpg

Data provider ChoicePoint Inc. has notified another 17,000 consumers that some requests for names, Social Security numbers, and other information filled by ChoicePoint may have been fraudulent, reports DM News. The notices were sent in September, according to ChoicePoint’s quarterly report to the Securities and Exchange Commission, and were sent as a result of an October 2004 discovery that bogus accounts were posing as legitimate businesses.

ChoicePoint initially found that data on 35,000 California consumers may have been accessed; then, in February, the company announced that another 110,000 letters would be sent nationwide.

Radio read more like this »

Wachovia Revises Radio Prediction Downward, Expects Drop of 13%

Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.

Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…

Print read more like this »

Meredith Zaps ‘Country Home,’ Cuts 250

The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.

The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…

Outdoor read more like this »

eMarketer: Top 10 Predictions for 2009

The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…

Television read more like this »

Nielsen Glitch Causes Several Days’ Delay on Ratings

Nielsen relocated its mainframe computing system used to process its national and local TV ratings - and what was meant to be a seamless transition caused a glitch that resulted in several days of delays for most of the company’s…

Interactive read more like this »

Verizon Taps Microsoft for Exclusive Search, Ad Deal

Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.

The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…

Direct read more like this »

Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.

Kroger,…

MARKETING JOBS
advertisement