»
After a ten-year hiatus, General Mills’ Jolly Green Giant is back, this time gracing a 25-foot billboard in Times Square. The 80-year-old advertising icon is one of the most recognizable of the 20th century, and will be seen not only in outdoor advertising (including buses and billboards in New York, Hartford, Washington, D.C., Baltimore, and Cincinnati), but in print ads in publications such as Better Homes & Gardens, Ladies Home Journal, More, Woman’s Day, Family Circle, Good Housekeeping, Quick & Simple, All You, and Eating Well through December.
The campaign, created by Saatchi & Saatchi, will also include regional broadcast in top markets. A Green Giant Vegetable Love truck will travel the streets of top markets as well, offering samples to back up the new tagline, “For the love of vegetables.”
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
