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The nation’s two largest gay-oriented media companies will combine when PlanetOut Inc. acquires LPI Media Inc., the publisher of the Advocate and Out magazines, for $24 million in cash, according to the Los Angeles Times. PlanetOut will assume the $7 million in debt owed by LPI, as well.
LPI publishes four magazines for a combined circulation of 8.2 million. PlanetOut operates websites such as PlanetOut.com, Gay.com, and Kleptomaniac.com, that offer dating, travel, shopping, and other services.
The deal will offer advertisers “the massive online reach that PlanetOut can deliver with the amazing content and editorial that LPI Media can deliver,” chairman and chief executive of PlanetOut, Lowell Selvin, said.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
