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The fourth version of The Apprentice will wrap up on Dec. 15, production on the fifth version is nearly done, and soon, NBC should decide whether to go for two more, New York Daily News reports.
“I’m sure NBC will come to me and say, ‘We want to do No. 6 and No. 7,’” Trump said yesterday. “It’s a lot of work, but it’s the success that drives me. My inclination is to do it, because of the success of the show.”
This season, The Apprentice is averaging 10.3 million viewers, down from an average of 13.9 million for the third version last spring. Trump has been vocal in saying some of the decline could be due to early-season confusion because of the launch of The Apprentice: Martha Stewart.
Last week’s episode averaged a season-high 11 million viewers.
“If we had the same lead-in as season one, I think I’d be getting higher ratings than season one,” Trump said, referring to the year Friends kicked off Thursday nights. “Instead of having Joey and whatever, I think we would have actually higher ratings.”
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
