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Agencies and advertisers alike urged radio broadcasters to embrace Arbitron’s electronic measurement service, the portable people meter, during Arbitron’s first meeting of the Advertiser/Agency Advisory Council held earlier this week in Washington, D.C., Mediaweek writes.
While broadcasters have been slow to adopt the new measurement - some, like Cox Radio and Radio One have refused outright - agencies said it’s time to roll out the PPM faster, and not just in big markets. “Hanging on to the diary in the electronic age is only going to serve to be the downfall of the radio industry,” said Kathy Crawford, president of local broadcast for Mindshare.
But radio executives responded as they have all along: the service costs more and delivers ratings that are 20 percent lower than under the current diary ratings service.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
