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Agencies and advertisers alike urged radio broadcasters to embrace Arbitron’s electronic measurement service, the portable people meter, during Arbitron’s first meeting of the Advertiser/Agency Advisory Council held earlier this week in Washington, D.C., Mediaweek writes.
While broadcasters have been slow to adopt the new measurement - some, like Cox Radio and Radio One have refused outright - agencies said it’s time to roll out the PPM faster, and not just in big markets. “Hanging on to the diary in the electronic age is only going to serve to be the downfall of the radio industry,” said Kathy Crawford, president of local broadcast for Mindshare.
But radio executives responded as they have all along: the service costs more and delivers ratings that are 20 percent lower than under the current diary ratings service.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
Just three days after sister publication The New York Times began running ads on its front page, the Boston Globe announced that it will begin publishing front page ads, as well.
The Globe’s decision to run front page ads was made…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
