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Public broadcasting’s news is the most trusted in the land, according to a new Harris telephone survey commissioned by the Public Relations Society of America, writes Broadcasting & Cable. The study showed that 61 percent of the general public trusted PBS and NPR over Fox News Channel, CNN, the broadcast network news operations, and major newspapers. 56 percent trusted top papers like the Washington Post, the Wall Street Journal, or the New York Times, and 53 percent trusted commercial broadcast and cable news.
Conservative radio talk show hosts were near the bottom of the trust list with 35 percent, followed by liberal talk radio show hosts at 31 percent.
The “trust” category actually combined three levels of trust: trust, trust completely, and trust somewhat. No medium got high numbers for “trust completely,” with newspapers topping that category at 13 percent.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
