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Public broadcasting’s news is the most trusted in the land, according to a new Harris telephone survey commissioned by the Public Relations Society of America, writes Broadcasting & Cable. The study showed that 61 percent of the general public trusted PBS and NPR over Fox News Channel, CNN, the broadcast network news operations, and major newspapers. 56 percent trusted top papers like the Washington Post, the Wall Street Journal, or the New York Times, and 53 percent trusted commercial broadcast and cable news.
Conservative radio talk show hosts were near the bottom of the trust list with 35 percent, followed by liberal talk radio show hosts at 31 percent.
The “trust” category actually combined three levels of trust: trust, trust completely, and trust somewhat. No medium got high numbers for “trust completely,” with newspapers topping that category at 13 percent.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
