»
Newspapers, searching for alternative business models in the face of classifieds competition from venues such as Craigslist, are increasingly turning to New Times’s free classified service, Backpage.com, Mediapost writes. The service allows papers to generate revenue from advertisers willing to pay for a better position and from web-to-print upsells.
Backpage.com’s network will represent papers in over 50 U.S. markets by 2006, said New Times senior vp Scott Spear. Newspapers working with Backpage allow advertisers to place classifieds for free, but the advertiser can gain more prominent placement on the site or buy an ad in the print edition for a fee.
Recent additions to Backpage.com include the Columbus Dispatch, and Boston Weekly’s Dig, owned by Boston magazine parent Metro Corp.
New Times Media and Village Voice Media’s upcoming merger means that, in all probability, the Voice newspapers will adopt Backpage’s platform, as well. But Village Voice CEO David Schneiderman said he could not discuss Backpage until early 2006, when the merger will most likely be finalized.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
Just three days after sister publication The New York Times began running ads on its front page, the Boston Globe announced that it will begin publishing front page ads, as well.
The Globe’s decision to run front page ads was made…
Posters in the U.K. advertising a nasal spray meant to enhance sexual performance have been ordered to be taken down.
Titan, the outdoor advertising company that is hosting the billboards, has been told it must remove the ads because they…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
