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Newspapers, searching for alternative business models in the face of classifieds competition from venues such as Craigslist, are increasingly turning to New Times’s free classified service, Backpage.com, Mediapost writes. The service allows papers to generate revenue from advertisers willing to pay for a better position and from web-to-print upsells.
Backpage.com’s network will represent papers in over 50 U.S. markets by 2006, said New Times senior vp Scott Spear. Newspapers working with Backpage allow advertisers to place classifieds for free, but the advertiser can gain more prominent placement on the site or buy an ad in the print edition for a fee.
Recent additions to Backpage.com include the Columbus Dispatch, and Boston Weekly’s Dig, owned by Boston magazine parent Metro Corp.
New Times Media and Village Voice Media’s upcoming merger means that, in all probability, the Voice newspapers will adopt Backpage’s platform, as well. But Village Voice CEO David Schneiderman said he could not discuss Backpage until early 2006, when the merger will most likely be finalized.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
