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In a letter to the chairman of the U.S. Postal Service Board of Governors, the Direct Marketing Association has urged the Board to reconsider the Postal Rate Commission’s Media Mail rate recommendation. The letter states that, while the Postal Rate Commission’s recommendations reflected the U.S. Postal Service’s requests in many areas, the Media Mail increase - at 12.7 percent - is more than twice the increase sought by the USPS, and more than twice the increase recommended by the Postal Rate Commission for First Class or Standard Mail.
The Association for Postal Commerce sent a similar letter, according to DM News. The letter stated that “for more than 30 years, the USPS has simply ignored the needs and concerns of [Media Mail] mailers and has made no effort to modernize this service. That indifference to a small but important subclass cannot be permitted to continue.”
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
The CW has cancelled its arrangement with Media Rights Capital which allowed the group to program the network’s shows for Sunday evenings.
The low-rated shows included In Harm’s Way, Valentine and Easy Money, and the block dropped to a 0.2 rating…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
