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Google is today releasing the latest version of its Urchin hosted analytics service - now dubbed Google Analytics - which will be free to AdWords advertisers and would likely attract more advertisers to sign up, reports ClickZ (via MarketingVox). Google began charging $199 per month for the service starting in May, lowering it from the $495 it was charging after it acquired Urchin in March.
In the latest version, which will be available in 16 languages, Google has added customized dashboards for different types of users: webmasters, marketers and executives. The software is also integrated with AdWords.
Marketers can access both website and AdWords analytics through one interface. They can also automatically tag each keyword and track it - as well as ROI, via the automatic importing of keyword pricing data. Initiatives in other channels - e.g., email, banner ads - can also be tracked.
Google has also developed a help center, including a section that explains key analytics concepts. And it has trained sales reps to help its larger advertisers.
“My suspicion is that the available market of companies that could benefit from Google Analytics numbers in the millions worldwide,” according to JupiterResearch analyst Eric Peterson. “A secondary audience is the millions of bloggers in the world who don’t have any visibility into the traffic their posts generate.”
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
