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Google is today releasing the latest version of its Urchin hosted analytics service - now dubbed Google Analytics - which will be free to AdWords advertisers and would likely attract more advertisers to sign up, reports ClickZ (via MarketingVox). Google began charging $199 per month for the service starting in May, lowering it from the $495 it was charging after it acquired Urchin in March.
In the latest version, which will be available in 16 languages, Google has added customized dashboards for different types of users: webmasters, marketers and executives. The software is also integrated with AdWords.
Marketers can access both website and AdWords analytics through one interface. They can also automatically tag each keyword and track it - as well as ROI, via the automatic importing of keyword pricing data. Initiatives in other channels - e.g., email, banner ads - can also be tracked.
Google has also developed a help center, including a section that explains key analytics concepts. And it has trained sales reps to help its larger advertisers.
“My suspicion is that the available market of companies that could benefit from Google Analytics numbers in the millions worldwide,” according to JupiterResearch analyst Eric Peterson. “A secondary audience is the millions of bloggers in the world who don’t have any visibility into the traffic their posts generate.”
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
